Balmain's Artistic Director, Olivier Rousteing, has always raised some brows given his young age (32) and unconventional branding techniques. Since taking the creative lead of the French house in 2011, he has
used Instagram to show off his tight bonds with well-known celebrities such as Kim Kardashian, Rihanna, Cara Delevingne and many more. He currently has around 4.7 million Instagram followers--which led to the growth of the brand's account--- currently at 7.8 million followers. Many disapprove of his "Balmain Army" and compare it to a high school clique, claiming that his focus is targeted towards influencers, models, and celebrities rather than the high-end fashion brand itself. Unfortunately, Olivier Rousteing has proved those critics correct with this collection. It's quite clear Rousteing has gone for a "social media aesthetic" theme that has been left in 2017--- if not 2016. Everything from the fabrics to the cuts screams cheap, tacky and trying too hard to be edgy. The iconic 80's music just didn't mesh well with the silver, denim, plastic, holographs, and rainbows. The inconsistency of references in time periods with the neon colors and shoulder pads left the audience feeling confused in regards to the theme as a whole. It's painfully obvious that Rousteing lost the true essence of Balmain within this collection. The repetition of Margiela, a bit of Saint Laurent, a hint of Chanel jackets, and there you have it, Olivier's Balmain this season.