©2017 by Femininity Magazine 

The Psychology of Manipulation: A Publicity Stunt or A Cry For Help?

November 2, 2018

In recent light of events, the media has been in a frenzy over the latest political buzz surrounding the controversial artist, Kanye West. The unpredictable self-proclaimed entrepreneur’s name has been leaving a sour taste in the public’s mouth ever since he started voicing his support for Donald Trump and his ideologies or his “vision”. His problematic views have not only driven away many of his devoted fans and supporters, but also many artistic colleagues including Drake, Rihanna, Nicki Minaj, Justin Bieber, The Weeknd, Katy Perry, Harry Styles, Ariana Grande etc… The rapper has also publicly lost the support of his own family as three of his sisters-in-law have promptly unfollowed the rapper on Twitter since he began proclaiming his love for Trump. Khloé and Kourtney Kardashian and their little sister, Kylie Jenner, joined a number of other celebs who cut social-media ties with Yeezy. His wife, however, Kim Kardashian West continued to support her husband and defended him from the media’s harsh accusations. While the rapper is entitled to his own opinions and beliefs; by broadcasting them into the digital world he should have expected backlash, to say the least. To be fair, social media was quick to diagnose the artist with whatever psychological disorders they felt the best fit, which is an action that's been negatively adopted due to sudden exposure in psychology on the internet. With more access to information regarding psychological or personality disorders, the more people feel the need to share their unsolicited diagnosis. Recently, however, Kanye tweeted:


My eyes are now wide open and now realize I’ve been used to spread messages I don’t believe in. I am distancing myself from politics and completely focusing on being creative !!!

— ye (@kanyewest) October 30, 2018

along with:


I would like to thank my family, loved ones, and community for supporting my ACTUAL beliefs and my vision for a better world.

— ye (@kanyewest) October 30, 2018


 Despite having recently visited the White House for a meeting with the president, in which he heaped praise on him and went on an extended monologue about mental health, prison reform, and the 13th Amendment, among other topics. While showing other signs of his endorsement for trump, the sudden disconnect from politics seemed suspicious and people are starting to question Kanye’s true motives. After his brand, Yeezys took a hit and their sales leaked online, showing that for the first time since they dropped, it’s the first time the collection wasn’t sold out upon release. Many claims that was the reason he decided to ditch the political scene. Others claim that he’s not the manipulator in this scenario, but the one being manipulated by his PR and marketing team. While the public fails to sympathize with Mr. West’s erratic personality, it must be noted that the truth behind his unusual behavior is that it may be orchestrated by his team, or it might be an even bigger scheme that's on a much bigger scale than the entertainment industry. So the question we must ask ourselves is: Was the Trump endorsement a publicity stunt gone wrong or is Kanye West actually suffering from mental health issues and is displacing by involving himself in politics?


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